About Us
Founded by Jada Johnson — CEO & Visionary
Noire Co. began it's journey in 2020, created from a simple belief: beautiful people deserve beautiful hair that actually performs. What started as my personal search for quality quickly became a mission. I tried everything — Amazon finds, Alibaba vendors, random WhatsApp suppliers — and none of them delivered the standard I knew my girls deserved.
In 2025, my journey took me across the world to Asia. Living here transformed everything. I built a direct, personal relationship with the vendor who is now the backbone of our brand. Together, we created a sourcing and shipping system that is fast, reliable, and rooted in true raw-hair craftsmanship. No shortcuts. No mixed fibers. No surprises.
At Noire Co. , quality and luxury are non-negotiable. Every bundle is raw, unprocessed, soft, full, and meant to last. We serve those who love a high-maintenance look but want a low-maintenance routine — showgals, everyday baddies, professionals, creators, and anyone who demands hair that moves with their lifestyle.
Noire Co. also proudly partners with The Girly Cam, our course, community, and mentorship program. Because when you’re building a brand, a career, or a stage persona, your hair is part of your identity — and you deserve hair you don’t have to babysit.
This is more than a hairline. It’s a standard. A promise.
And a celebration of those who want it all — and look good while doing it.
Welcome to Noire Co.
Luxury made reliable. Raw made beautiful.